Gone are the days when Indian citizens were constantly concerned about their finances. Today, the concept of brand recognition is booming in India, creating vast opportunities for businesses to tap into this fast-growing market. And when it comes to top global brands, Adidas stands tall, especially in the sportswear industry.
About Adidas
Adidas is a world-renowned brand known for its quality shoes and accessories. Founded in 1924, Adidas AG is headquartered in Herzogenaurach, Bavaria, Germany, and is now one of the leading sportswear companies globally.
Operating in 28 countries with over 450 stores, Adidas is celebrated for its innovative products and wide reach. With an impressive production rate of over 400 million pairs of shoes annually, Adidas has cemented its position as a leader in sports goods and apparel. Its products are available worldwide, making it a truly global brand.
Why Choose an Adidas Franchise – Profitability and Earning Potential
Adidas entered the Indian market as a fully owned subsidiary in 1996, and the brand quickly became a favorite among Indian consumers. For aspiring entrepreneurs, an Adidas franchise presents an ideal business opportunity.
Each year, Adidas collaborates with various manufacturing partners to produce nearly 900 million sporting goods. In 2018 alone, Adidas achieved sales of €21.915 billion, showcasing its enormous scale and market presence. Now, the company is opening up more franchise opportunities, offering young business owners the chance to be part of its success.
In India, Adidas has seen remarkable growth, outperforming many other international brands. Franchise partners benefit greatly from the strong support of Adidas’s parent company, while the power of the brand itself attracts a steady stream of customers.
The brand’s well-known product lines, such as Adidas Originals, Y-3, Adidas Sportswear, and Adidas Stella McCartney, are highly popular. Key product categories include slides, jackets, running shoes, sneakers, tracksuits, and more.
Investing in an Adidas franchise dealership can offer a return on investment (ROI) within two years, though this depends on factors like location, sales, and marketing efforts. In the initial years, a franchise can expect around 15% ROI, which can increase as sales grow. The profit potential with an Adidas franchise is substantial.
Application Process
To apply for an Adidas franchise, interested candidates need to fill out an online request form. Visit the official Adidas India website at http://www.adidas.co.in to learn more about the process and the available opportunities.
Franchise Fees
Setting up an Adidas franchise generally requires an investment of between ₹30-50 lakhs. This amount includes marketing expenses, dealership deposits, showroom setup, interiors, and furniture, all of which meet Adidas’s standards. Based on business projections, franchise owners can expect a 15% ROI with the possibility of a one-year repayment period.
Financial Assistance
Depending on your financial situation, it may be possible to secure financial assistance for purchasing an Adidas franchise. For more information on this, it’s best to directly contact Adidas through their official website.
Space Requirements
Adidas typically recommends opening a franchise in high-traffic areas, such as shopping malls or popular retail markets, to ensure maximum footfall. The minimum space required for an Adidas franchise showroom is between 1000 to 1500 square feet.
Contact Information for Adidas India
For inquiries about opening an Adidas franchise, you can reach out to Adidas India at the following address:
- Adidas India Marketing Ltd
- Plot No-93 Institutional Area, Sector-32, Gurgaon
- Phone: 0124 4569100
- Fax: 0124-4569160
- Email: care@adidas.com
Conclusion
For nearly a century, Adidas has been a dominant force in the sportswear and accessories market. With its widespread popularity and a strong base of loyal customers, the brand continues to thrive despite competition. High sales potential and a globally recognized brand make an Adidas franchise a smart investment choice for those looking to enter the retail market.
